<p><span class="redHeader">History:</span> <span class="bodyText"> Presentation binders with panache</span></p> <p class="bodyText">During his years at several of the area’s most prestigious advertising agencies, Washington DC designer Serdar Sirtanadolu was often assigned the task of coming up with a distinctive way to package clients’ new business pitches. “In today's competitive environment,” says Sirtanadolu, “companies and organizations pour millions into building an impressive image through prestigious addresses, sharp websites, and special events for their clients and prospects. In contrast, these same companies and organizations may still be using copy center presentation and promotional materials, or worse, vinyl office supply store materials. The use of an unsightly cover or binder degrades the material it holds and this detrimental but common practice needed a remedy; a packaging item equal to the importance of the material being presented.”</p> <p class="bodyText">And so was born the idea for Paolo Cardelli products, stemming from that longtime challenge: to originate a stylish, upscale packaging for the various printed materials Sirtanadolu produced for corporate clients. A well-designed piece that would create a memorable first impression at meetings and presentations could not be found on the market, so had to be produced anew for each project; a costly and time consuming endeavor.</p> <p class="bodyText">Now, the market void for appropriate presentation materials has been filled with a new way for business to convey a sense of style and success. It comes to a product category long ignored: binders. Yes, those undistinguished three-ring binders have achieved a grown-up sophistication with the introduction of Paolo Cardelli products.</p> <p class="bodyText"> </p> <p class="redHeader">Bios</p> <p class="bodyText">Paolo Cardelli is the brainchild of Serdar Sirtanadolu and Yavuz Arik. <br>Its parent company, PostaCarda, is a full service marketing and design firm in <br> Rockville, Maryland.</p> <p class="bodyText">Sirtanadolu, who grew up on the Bosphorus, in Istanbul, Turkey credits his love of design and entrepreneurial spirit to being surrounded by creative family members, and to the inspiration of a young life lived amid the cultural diversity of one of the world's most fascinating cities. He studied graphic design and fine arts in Washington DC, and has received numerous awards from the commercial design industry in recognition for outstanding work.</p> <p class="bodyText">Arik, whose parents are both physicists, grew up in London and Istanbul with the attendant enthusiasm for creative activity and problem solving that living in a household of scientists promotes. He has an undergraduate degree in Industrial Engineering and a Masters in Economics.</p>
