Copyright © Paolo Cardelli
Making Your Presentation Binder Stand Out
Using a presentation binder with a unique and professional design is sure to get prospective clients' attention. However, many companies use presentation binders. So, how can you distinguish yours?
One option is to make use of creative visuals: your binders can have an attractive design, feature photos that convey a powerful message, and use colors that are pleasing to the eyes. For example, a medical company might use a photo of a healthy couple on a grand vacation. Even without words, images can illustrate the result of the company's product or service. This will help to capture prospective clients' interest in your company.
And what if you want a simple binder with your company logo? A logo on a white background can be too dull or lackluster. But you can simply put your logo on a bright background to bring a dash of life to your binder, or you can use textured effects on your background. Or you can choose to create a more elegant look by adding a debossed effect to the parts that you want to emphasize.
Of course, designing a presentation binder does not stop on the exterior. Your binder should also have an easy-to-use and visually appealing interior, and there is plenty of space inside a presentation binder that you can customize to fit your needs. For instance, clear pockets and custom tab dividers allow you to include other content, such brochures or a multimedia presentation.
Finally, create powerful content for your proposal. Content that is witty and straightforward is most effective. Also, be sure to include information that prospective clients need such as your company's name, address, and contact information.
If your presentation binder has a polished and professional exterior design, a customized interior and content-rich pages, you will certainly distinguish yourself from the competition!